
T H I S I S T H E L A B E L V
THE BRAND MISSION —
Our mission is to bring the beauty of history to life through timeless vintage jewelry. Each piece in these collections are more than an accessory—it’s a story, a celebration of bold design, and a tribute to lasting styles. We believe in empowering individuality by offering jewelry that bridges the past and present, allowing our customers to express their unique style while carrying a piece of history.
— Be Bold
There’s something about a vintage piece—the way it stands out, the way it demands attention without trying. It’s not just jewelry; it’s a statement, a fearless nod to the past that proves being bold is always in.
Be unafraid to stand out.
Be bold.
These are not pieces you’ll see on everyone else—they’re rare, distinctive, and completely unique. Each piece carries its own history, its own craftsmanship, and its own story, making it special every time you choose to make them apart of your day.
— Keeping History Alive With Sustainability
Choosing vintage jewelry isn’t just about looking good—it’s about making a difference.
By giving new life to pre-loved pieces, you’re honoring craftsmanship, reducing waste, and saying no to fast fashion. It’s a way to indulge in beauty while preserving the past and protecting the future— without sacrificing style or quality.

From the founder:
“I started this business because I wanted to share what it feels like to find that perfect piece of vintage jewelry. Maybe it’s the initial joy you feel when it first catches your eye, or the knowing of its one of a kind value, or maybe the excitement to complete an outfit with them. For me it’s all of those combined and so much more.
Affordability was also very important to me. The true value is the piece itself. It’s the not knowing their history, where they’ve been, or who loved them last. It’s those things that make them truly priceless.”
— Victoria Noel